00:58 Nov 25, 2020 |
English to Japanese translations [PRO] Marketing - Advertising / Public Relations Additional field(s): Advertising / Public Relations, Business/Commerce (general), Internet, e-Commerce, Marketing / Market Research | ||||||||||||
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Selected response from: Mariko Torigoe Japan Grading comment
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Summary of translations provided | ||||
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5 +2 | ジオターゲティング |
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ジオターゲティング Definition from Mapmarketing: ジオターゲティングとは、パソコンやスマートフォンの位置情報(デバイスロケーション情報)を使って行うマーケティング手法の一つ。 主にWebやスマホアプリ経由での広告や情報を配信する際に使用されています。 位置情報の取得方法は、Wi-FiやGPS、ビーコンなどのデータを使用しており、個人情報が特定できないように秘匿性を持たせて、位置情報を取得しているケースがほとんどです。 Example sentence(s):
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