run of press (ROP)

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01:01 Dec 25, 2020
English to Japanese translations [PRO]
Marketing - Advertising / Public Relations
Additional field(s): Journalism
English term or phrase: run of press (ROP)
Definition from Business Dictionary:
Placement of an advertisement in a newspaper or magazine left to the discretion of the publisher. Its placement in a particular location or a specific page usually requires payment of a premium. In broadcast media, it is called run of schedule.

Example sentence(s):
  • The main benefit of ROP ads is they can cost quite a bit less than other print ads. mediaspace solutions
  • But Gill Randall, joint CEO of Spark Media Group, explains that on a national level a massive shift has been seen from Run of Press (ROP) to inserts due to the volume game. themediaonline
  • Magazines usually sell three primary types of advertising: run of press (ROP), mail order, and insert. Most magazine advertising pages and revenues are derived from ROP ads, which are printed within the magazine. Industry Surveys Publishing & Adv.
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Summary of translations provided
4ROP(Run of Paper)
Akiko Teixeira


  

Translations offered


8 days   confidence: Answerer confidence 4/5Answerer confidence 4/5
ROP(Run of Paper)


Definition from Unitinal:
新聞広告は、小売業では一般的な選択です。これは、お客様の地域市場をターゲットとし、新しい顧客を呼び込むことができるためです。 しかし、それは多くの複雑な条件、条件、オプションで満たされています。

ROPはあなたが走る最も一般的な用語の1つです。 新聞広告の中で最も低い金額の中でランニング・ペーパー (またはプレス・ラン )が人気があります。 ほとんどの広告料金表はROP価格設定に重点を置いています。

Example sentence(s):
  • https://ja.unitinal.com/rop%EF%BC%88run-of-paper%EF%BC%89%E5%BA%83%E5%91%8A/ - Unitinal  
Akiko Teixeira
Japan
Local time: 03:56
Native speaker of: Native in EnglishEnglish, Native in JapaneseJapanese
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