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Brand awareness

Ukrainian translation: Впізнаваність бренду

23:24 Nov 14, 2020
English to Ukrainian translations [PRO]
Marketing - Marketing / Market Research
English term or phrase: Brand awareness
Brand awareness is the extent to which people are able to recall and recognize your brand. It has two components: brand recall, which is a measure of how well a brand name is connected to a product class (e.g. Do customers know that Toyota is connected with the product class of cars?), and brand recognition, which is when a consumer recognizes a brand by its attributes (i.e. a company’s logo or brand colors).

Brand awareness encompasses more than its component parts, however. Brand awareness constitutes a scenario when customers can see your brand or product and know that you provide the best solution to their problem.

I was thinking "популярність бренду", but that's not quite it.
Yulia Bodnarenko
Germany
Local time: 01:30
Ukrainian translation:Впізнаваність бренду
Explanation:
Awareness is about recognition.
Selected response from:

Acorn Dobrovolskyy
Ukraine
Grading comment
4 KudoZ points were awarded for this answer



Summary of answers provided
5 +2Впізнаваність бренду
Acorn Dobrovolskyy
5Поінформованість про бренд
Vladyslav Golovaty


  

Answers


1 min   confidence: Answerer confidence 5/5 peer agreement (net): +2
brand awareness
Впізнаваність бренду


Explanation:
Awareness is about recognition.


Acorn Dobrovolskyy
Ukraine
Works in field
Native speaker of: Native in RussianRussian
PRO pts in category: 4

Peer comments on this answer (and responses from the answerer)
agree  Olga Sushytska
52 mins
agree  Viktoriia Horiachko
5 hrs
Login to enter a peer comment (or grade)

28 mins   confidence: Answerer confidence 5/5
Поінформованість про бренд


Explanation:
Поінформованість про бренд стосується того, наскільки клієнти здатні визнати бренд


    https://uk.wikipedia.org/wiki/%D0%90%D0%BD%D0%B0%D0%BB%D1%96%D0%B7_%D0%BE%D0%B1%D1%96%D0%B7%D0%BD%D0%B0%D0%BD%D0%BE%D1%81%D1%82%D1%96
Vladyslav Golovaty
Ukraine
Local time: 02:30
Specializes in field
Native speaker of: Native in EnglishEnglish, Native in RussianRussian
PRO pts in category: 28
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