Jun 21, 2021 00:54
2 yrs ago
7 viewers *
English term
gross rating point (GRP)
GBK
English to Bulgarian
Marketing
Marketing
Definition from
MBA Skool:
Gross Rating Point (GRP) is a measure of size of an advertising campaign across media channels or over a particular channel. GRP is not a measure of the number of audience reached, in fact it quantifies the impression formed on audiences and hence as a percentage of target population, it can be greater than 100 as well. GRP is frequently used by media buyers to measure the strength of different components of a media plan.
Example sentences:
The base for measuring reach in GRP calculations is typically the largest measured population with reasonable access to media. (Ipsos)
Just because an ad aired on a TV network doesn’t mean people actually watched it. Also, with the rise of DVRs, the value of the GRP changes based on whether people watched a show when it first aired on TV or at a later time. (Digiday)
The impact of GRP on a marketing campaign is deceptive. A high rating may indicate a larger number of consumers are viewing a company's advertisements, but these views don't necessarily make an advertising campaign successful. (Small Business)
Proposed translations
(Bulgarian)
| 5 +1 | Брутни рейтингови точки |
Liana Kamenova
|
Change log
Jun 9, 2021 16:28: changed "Kudoz queue" from "In queue" to "Public"
Jun 21, 2021 00:54: changed "Stage" from "Preparation" to "Submission"
Jun 24, 2021 01:55: changed "Stage" from "Submission" to "Selection"
Jul 1, 2021 01:55:
Jul 21, 2021 01:56:
Aug 20, 2021 01:56:
Proposed translations
+1
4 days
Liana Kamenova
Bulgaria
Bulgaria
Bulgaria
Marketing, Government, Health
Native in: Bulgarian 
Works in: English to Bulgarian, Spanish to Bulgarian, Bulgarian to Spanish
Related KudoZ points
:
8
Брутни рейтингови точки
Definition from
Wikipedia:
Брутни рейтинг точки (на английски: Gross Rating Points, GRP) сбор от рейтингите на комуникационните канали, използвани в дадена рекламна кампания. Изчисляват се на базата на брой домакинства, като се взима предвид и броят излъчвания за едно домакинство по формулата <br />GRP = рейтинг на даден канал × брой излъчвания<br />За да се изчисли общият брой рейтинг точки на рекламна кампания, използваща различни медии, отделните рейтинги на всеки рекламоносител се събират.<br />В случай, че сборът от рейтингите се изчислява на базата на отделни индивиди, вече става дума за Целеви рейтинг точки ('Target Rating Points, TRP).
Example sentences:
Брутните рейтингови точки са термин, използван в рекламата, чрез който се определя приблизителния брой на хората, които са видели рекламата в определен период от време. (investmarketing)
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