Glossary entry (derived from question below)
Spanish term or phrase:
código de comunicación
English translation:
advertising conventions/style
Added to glossary by
Ronnie McKee
Sep 5, 2006 19:49
17 yrs ago
1 viewer *
Spanish term
Spain
código de comunicación
Spanish to English
Marketing
Advertising / Public Relations
Tener un código exclusivo y diferenciador
This is regarding the kind of message being used in a promotion. It talks about using "códigos de comunicación" to diferentiate the message and the product.
This is regarding the kind of message being used in a promotion. It talks about using "códigos de comunicación" to diferentiate the message and the product.
Proposed translations
(English)
Proposed translations
+1
14 mins
Selected
advertising conventions
I asked this question myself a while back, and I'm convinced this is what it refers to (although my client had accepted "style" as an alternative before I got the answer I chose). See:
http://www.proz.com/kudoz/393550
Advertising conventions are the way people approach advertising for the brand. For example, fashion clothes need to sell lifestyle; shampoos need to focus on the end result; a food product needs to have appetising shots of the ingredients; children’s clothes need to target the parents.
http://www.imagesfashion.com/back/mypage/ranjiv_ramchandani....
You might want to use "approach" in the singular, as in your original example.
http://www.proz.com/kudoz/393550
Advertising conventions are the way people approach advertising for the brand. For example, fashion clothes need to sell lifestyle; shampoos need to focus on the end result; a food product needs to have appetising shots of the ingredients; children’s clothes need to target the parents.
http://www.imagesfashion.com/back/mypage/ranjiv_ramchandani....
You might want to use "approach" in the singular, as in your original example.
Note from asker:
| Cindy, this saved me a great deal of time. After you supplied the answer it was "a piece of cake" to find references, but to make the leap to this interpretation as opposed to message or channel would have been very difficult for me...thank you. |
4 KudoZ points awarded for this answer.
Comment: "The response of a real pro in this field. We used style instead of convention based on customer preference."
+1
3 mins
Henry Hinds
United States
United States
Native in Spanish
&
English
Specializes in field
United States
43 years of Border Experience and fast.
Native in: English 
, Spanish
Works in: English to Spanish, Spanish to English
Related KudoZ points
:
104
communications codes
Sin más contexto.
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Note added at 10 minutos (2006-09-05 19:59:39 GMT)
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"Message" codes could also be an option here, you'll have to evaluate that from the overall tone and context of the original.
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Note added at 10 minutos (2006-09-05 19:59:39 GMT)
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"Message" codes could also be an option here, you'll have to evaluate that from the overall tone and context of the original.
9 mins
Edward Tully
Native in English
Works in field
Because your words matter
Native in: English (Variants: US, UK) 
Works in: Spanish to English
Related KudoZ points
:
104
merchandising/branding
to differentiate from the rest...could be...
31 mins
TRANZsmart
United Kingdom
United Kingdom
Native in English
Works in field
United Kingdom
QUICK, CONCISE, INTELLIGENT TRANSLATIONS
Native in: English
Works in: Spanish to English, English
methods/channels of communication
the consumer is sick of hearing the same old promises through the usual/same methods/channels of communication
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Note added at 34 mins (2006-09-05 20:24:09 GMT)
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'means' of communication could also be an option
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Note added at 34 mins (2006-09-05 20:24:09 GMT)
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'means' of communication could also be an option
+1
13 mins
David Hollywood
Native in English
worked for int. orgs (IMF, OAS, IDB)
Native in: English
Works in: Spanish to English, German to English
Related KudoZ points
:
47
is fed up with hearing/getting the same (old) promises and seeing the same (old) communication blurb
a rough stab at the tone here ....
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Note added at 17 mins (2006-09-05 20:06:51 GMT)
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literally "communication code" but in the context ....
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Note added at 19 mins (2006-09-05 20:08:29 GMT)
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"way of gettting the message accross"
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Note added at 20 mins (2006-09-05 20:09:32 GMT)
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"across"
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Note added at 36 mins (2006-09-05 20:25:49 GMT)
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and "getting" ... of course :)
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Note added at 17 mins (2006-09-05 20:06:51 GMT)
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literally "communication code" but in the context ....
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Note added at 19 mins (2006-09-05 20:08:29 GMT)
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"way of gettting the message accross"
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Note added at 20 mins (2006-09-05 20:09:32 GMT)
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"across"
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Note added at 36 mins (2006-09-05 20:25:49 GMT)
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and "getting" ... of course :)
1 hr
spiel
Seems like they're trying to say that the same old way of communication for pitching their product is being used, or rather the same tired sales spiel.
Discussion