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convocatoria

Glossary entry

Spanish term or phrase:

fidelización

English translation:

building customer loyalty

Added to glossary by Margarita Palatnik (X)
May 1, 2005 09:16
19 yrs ago
3 viewers *
Spanish term

fidelización

Spanish to English Bus/Financial Retail Commerce
I know what it means, (getting cutomers to come back, by means of "loyalty" smart cards) but is there one word for it in English?
Proposed translations (English)
5 +5 building customer loyalty
5 +1 loyalty marketing, loyalty programs
5 +1 fidelization
5 loyalizing
5 retaining customers or customer retention

Discussion

Jane Lamb-Ruiz (X) May 1, 2005:
retaining customer or customer retention..it is not only cards..it is a major marketing concept and goes with building customer loyalty..
Margarita Palatnik (X) May 1, 2005:
Neil, I don't believe there is one single word that is commonly used. Common usage is "building customer loyalty" one rare instance where English is wordier than Spanish...
Non-ProZ.com May 1, 2005:
I'm looking for a ONE word answer if there is one...

Proposed translations

+5
2 mins
Spanish term (edited): fidelizaci�n
Selected

building customer loyalty

..

--------------------------------------------------
Note added at 3 mins (2005-05-01 09:20:33 GMT)
--------------------------------------------------

Strategize For Customer Loyalty!: Small Business Marketing ...
... Do you even have a specific plan for building customer loyalty? ... programs aimed
at current customers is one aspect of building customer loyalty. ...
www.businesstown.com/marketing/customer.asp -

Customer Loyalty + Customer Retention
... 9 Tools for Building Customer Loyalty. Don\'t let customers go after one purchase.
Win them back with a follow-up program. August 26, 2002 ...
www.entrepreneur.com/article/0,4621,302675,00.html -

Building Customer Loyalty
Article on Building Customer Loyalty. ... Home > Marketing > Building Customer
Loyalty. Author. Title. Knowledge Level. Provided By ...
www.zeromillion.com/marketing/ten/loyalty.html -

Strategize For Customer Loyalty!: Small Business Marketing ...
... Do you even have a specific plan for building customer loyalty? ... programs aimed
at current customers is one aspect of building customer loyalty. ...
www.businesstown.com/marketing/customer.asp -

Building customer loyalty by transforming complaints management
News and advice for business and IT professionals working with CRM.
searchcrm.techtarget.com/whitepaperPage/ 0,293857,sid11_gci1080044,00.html -

Building Customer Loyalty by Will Turner : The Sideroad
Building customer loyalty after the sale as a prime resource for repeat business.
www.sideroad.com/Sales/building-customer-loyalty.html -

Search: Building Customer Loyalty With Customer-Driven Marketing ...
... Building Customer Loyalty With Customer-Driven Marketing. Economic slowdowns
mean cuts in marketing budgets and even greater pressure to turn marketing ...
www.kana.com/eCRM/articles/buildloy1.aspx -

Streaming: Business: National Business: Building Customer Loyalty
Customer experience consultant Chris Bell says building great andmemorable
experiences each time a customer hits a store is the way to ensure business ...
xtra.co.nz/streaming/0,,10716-4200514-300,00.html -


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Note added at 10 mins (2005-05-01 09:27:42 GMT)
--------------------------------------------------

Results 1 - 10 of about 44,200 for \"building customer loyalty\".
Peer comment(s):
agree Sarah Brenchley
34 mins
Thanks, Sarah
agree eileengreen
2 hrs
Thanks, eileen
agree George Rabel : yeah. Those made-up verbs sound werid. I thought it meant what is happening in Venezuela :)
4 hrs
juaaa, very funny George
agree sonja29 (X)
5 hrs
Thanks, sonja :-)
agree Gabriela Rodriguez
16 hrs
Gracias, Gaby!
Something went wrong...
4 KudoZ points awarded for this answer. Comment: "Ok, I give in, I'll go with this as well as Cindy's, thanks to everyone for the help :-)"
39 mins
Spanish term (edited): fidelizaci�n

loyalizing

Declined
This is also used by some companies and if you wanted one word this could be it.
Good luck and all the best.
Sarah.


--------------------------------------------------
Note added at 44 mins (2005-05-01 10:00:48 GMT)
--------------------------------------------------

The noun \"loyalization\" would be better for \"fidelización\" as in the
HiPath website: \"And they present you with a whole range of new possibilities, from optimized workplace design, to innovative customer loyalization.\"
Reference:

http://www.hershelsarbin.com/articles/

Something went wrong...
Comment: "An ugly, made-up sounding word, and moreover, I'm anti-"Z" in general, sorry sarah"
+1
2 hrs
Spanish term (edited): fidelizaci�n

loyalty marketing, loyalty programs

Declined
Peer comment(s):
agree Gerardo Garcia Ramis
1 hr
Something went wrong...
Comment: "Only because I'm using MP's suggestion, but I'll also use this, so thanks Cindy"
+1
4 hrs
Spanish term (edited): fidelizaci�n

fidelization

Declined
My suggestion.
Peer comment(s):
agree Gabriela Rodriguez
12 hrs
Obrigado, gaby31.
Something went wrong...
Comment: "Spanglish, y encima una palabra bastante fea en inglés"
4 hrs
Spanish term (edited): fidelizaci�n

retaining customers or customer retention

first you have to retain customers and then they are loyal...so retention comes first in the chain of actions...

The Challenge of Retaining Customers A new study reveals that loyalty programs
can provide insight, but can't buy loyalty. ...
www.destinationcrm.com/ articles/default.asp?ArticleID=4275 - 56k - Cached - Similar pages

Customer Retention (Your first-ever Business e-Coach)
... Acquiring new customers can cost five times more than satisfying and retaining
current customers. A 2% increase in customer retention has the same ...
www.1000ventures.com/business_guide/ crosscuttings/customer_retention.html - 20k - Cached - Similar pages

MARKETING INNOVATION - How To Create, Win and Retain Customers
Your first-ever Business e-Coach: Winning and Retaining Customers. Developing your
personal arts and skills, effective marketing strategies to win new ...
www.1000ventures.com/business_guide/marketing_main.html - 80k - Cached - Similar pages

Retaining Customers and Minimising Churn: strategies for mobile ...
As mobile markets saturate, and 3G new entrants attempt to claw market share for
their services, failure to control churn will cause established mobile ...
research.analysys.com/articles/ standardarticle.asp?iLeftArticle=1750 - 25k - Cached - Similar pages

Frontline - Retailers Seek to Retain Customers
Frontline Solutions is the only media platform to provide business strategies
and tactics for the end-to-end supply chain. It supports implementation of bar ...
www.frontlinetoday.com/frontline/ article/articleDetail.jsp?id=82295 - 88k - Cached - Similar pages

Retaining Customers by Handling Complaints
... customers because they can replace them with new ones. However, attracting
and retaining new customers is expensive. Marketing data indicate it costs ...
web1.msue.msu.edu/msue/imp/modtd/33209845.html - 30k - Cached - Similar pages

Retaining Customers by Handling Complaints
... However, attracting and retaining new customers is expensive. Marketing data
indicate it costs five times as much to get a new customer as it does to ...
web1.msue.msu.edu/msue/imp/modtd/33200020.html - 30k - Cached - Similar pages

Dimension Data - VOIP - Attract and Retain Customers
VOIP and IP Telephony - Attract and Retain Customers.
ipt.eu.didata.com/voip_business_ needs/attract_retain_cust.asp - 26k - Cached - Similar pages

Retaining Customers
Retaining Customers, Online Services. About us. Get New Customers. Retaining Customers.
Cross & Upselling. Channel Management. Interactive Media ...
www.claritas.co.uk/uk/retention/ - 25k - Cached - Similar pages

Retaining Customers Requires Constant Contact
Affordable, easy-to-use software helps you produce professional newsletters and
marketing materials to keep your customers aware of — and interested in ...
www.ecommerce-guide.com/resources/ product_reviews/article.php/3457221 - 44k - Cached - Similar pages




--------------------------------------------------
Note added at 4 hrs 25 mins (2005-05-01 13:42:30 GMT)
--------------------------------------------------

fidelización- ing in retaining customers
Something went wrong...
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