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buying behavior

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00:54 Dec 15, 2021
English to Czech translations [PRO]
Marketing - Marketing / Market Research
Additional field(s): Advertising / Public Relations, Business/Commerce (general), Social Science, Sociology, Ethics, etc.
English term or phrase: buying behavior
Definition from MBA Skool:
It is the sum total of the attitudes, preferences, beliefs and decisions regarding the consumers behavior when purchasing a product or service in a market.

Example sentence(s):
  • Complex buying behavior is encountered particularly when consumers are buying an expensive product. In this infrequent transaction, consumers are highly involved in the purchase decision. Consumers will research thoroughly before committing to invest. clootrack
  • Studying consumer behavior also helps marketers decide how to present their products in a way that generates a maximum impact on consumers. Understanding consumer buying behavior is the key secret to reaching and engaging your clients, and converting them to purchase from you. omniconvert
  • An example of dissonance-reducing buying behavior may be purchasing a waffle maker. In this case, a customer won’t think much about which model to use, chousing between a few brands available. snovio
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Question posted on behalf of translation team:
GBK marketing and advertising specialistsGBK marketing and advertising specialists


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Summary of translations provided
5nákupní chování
Ivona Floresová


  

Translations offered


30 days   confidence: Answerer confidence 5/5
nákupní chování


Definition from own experience or research:
Chování lidí (konečných spotřebitelů), které se vztahuje k získávání, užívání a odkládání spotřebních výrobků (produktů). Nákupní chování zahrnuje rozličné faktory jako např. frekvence nákupů, kupní rozhodnutí nebo preference. Výzkum nákupního chování lze využít k předvídání reakce spotřebitelů i zpětnému hodnocení provedených změn.
https://www.stemmark.cz/encyklopedie-nakupni-chovani/

Example sentence(s):
  • Nákupní chování je chování, kterým se kupující projevují při hledání, nakupování, užívání, hodnocení a nakládání svýrobky a službami, od nichž očekávají uspokojení svých potřeb. - University lecture  
Ivona Floresová
Czech Republic
Local time: 04:58
Native speaker of: Native in CzechCzech
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