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gross rating point (GRP)

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00:54 Jun 21, 2021
English to Bulgarian translations [PRO]
Marketing - Marketing / Market Research
Additional field(s): Advertising / Public Relations, Business/Commerce (general)
English term or phrase: gross rating point (GRP)
Definition from MBA Skool:
Gross Rating Point (GRP) is a measure of size of an advertising campaign across media channels or over a particular channel. GRP is not a measure of the number of audience reached, in fact it quantifies the impression formed on audiences and hence as a percentage of target population, it can be greater than 100 as well. GRP is frequently used by media buyers to measure the strength of different components of a media plan.

Example sentence(s):
  • The base for measuring reach in GRP calculations is typically the largest measured population with reasonable access to media. Ipsos
  • Just because an ad aired on a TV network doesn’t mean people actually watched it. Also, with the rise of DVRs, the value of the GRP changes based on whether people watched a show when it first aired on TV or at a later time. Digiday
  • The impact of GRP on a marketing campaign is deceptive. A high rating may indicate a larger number of consumers are viewing a company's advertisements, but these views don't necessarily make an advertising campaign successful. Small Business
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Question posted on behalf of translation team:
GBK marketing and advertising specialistsGBK marketing and advertising specialists


This question will remain open until an answer receives the required level of agreement from peers. Submission is still possible.


Summary of translations provided
5 +1Брутни рейтингови точки
Liana Kamenova


  

Translations offered


4 days   confidence: Answerer confidence 5/5 peer agreement (net): +1
Брутни рейтингови точки


Definition from Wikipedia:
Брутни рейтинг точки (на английски: Gross Rating Points, GRP) сбор от рейтингите на комуникационните канали, използвани в дадена рекламна кампания. Изчисляват се на базата на брой домакинства, като се взима предвид и броят излъчвания за едно домакинство по формулата
GRP = рейтинг на даден канал × брой излъчвания
За да се изчисли общият брой рейтинг точки на рекламна кампания, използваща различни медии, отделните рейтинги на всеки рекламоносител се събират.
В случай, че сборът от рейтингите се изчислява на базата на отделни индивиди, вече става дума за Целеви рейтинг точки ('Target Rating Points, TRP).

Example sentence(s):
  • Брутните рейтингови точки са термин, използван в рекламата, чрез който се определя приблизителния брой на хората, които са видели рекламата в определен период от време. - investmarketing  
Liana Kamenova
Bulgaria
Local time: 19:49
Native speaker of: Native in BulgarianBulgarian
PRO pts in category: 8

Votes in favor of/against selecting this as the best translation of the term asked
Yes  Dimitar Dimitrov
33 mins
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