ghost sign

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00:54 Nov 22, 2021

English to Czech translations [PRO]
Marketing - Marketing / Market Research
Additional field(s): Advertising / Public Relations, Art, Arts & Crafts, Painting, Marketing / Market Research, Printing & Publishing

English term or phrase: ghost sign

Definition from Oxford English Dictionary:
an old sign or notice displaying obsolete information, or advertising a defunct product or business; (now) esp. a painted sign of this type that remains visible on a building.

Example sentence(s):

Ghost signs elicit a broad range of analytical responses: from investigations into modernity and everyday life, to explorations of lettering and the practicalities of painting styles and conservation techniques – and more recently, of digital placemaking and amateur archival practices. ResearchGate
Madison Avenue’s culture of marketing in magazines, radio and television, and printed billboards in vivid colour and precise fonts, offered brands consistency removed from the hands of local painters. The world had changed, and ghost signs began to fade. Financial Times
Although many fans of Ghost Signs believe in keeping the fading originals as they are, repainting the signs signifies that people care about the area and its appearance. This, versus the neglect, which might be implied by fading ghost signs, can create a different view from those that see them, like visitors and potential investors such as future residents or business owners. about sign

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Question posted on behalf of translation team:

GBK marketing and advertising specialists

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Summary of translations provided

historická reklama na fasádě (zdi) domu

Martin Konečný

dobová reklama (na fasádě domu)

Klára Ježková

Translations offered

14 hrs confidence:

historická reklama na fasádě (zdi) domu

Definition from own experience or research:
Historické reklamy na fasádách domů jsou pozůstatky reklamních maleb z dob minulých.

Example sentence(s):

Velkou pozornost si mezi Brňany získala nově objevená historická reklama na zdi husovické sokolovny na Tomkově náměstí. - Deník

Martin Konečný
Czech Republic
Local time: 19:00
Native speaker of: Czech

Notes to answerer

Klára Ježková Souhlasím. Ve své odpovědi jsem doplnila další možnosti.

2 days 6 hrs confidence:

dobová reklama (na fasádě domu)

Definition from own experience or research:
Reklama příznačná pro určitou dobu nebo pocházející z určité doby. Pro upřesnění lze doplnit „na fasádě (domu/budovy)“.

Example sentence(s):

Bourání kvůli výstavbě VMO Tomkovo náměstí odkrylo dobovou reklamu ze třicátých let na zdi husovické sokolovny. - Brněnský deník

Explanation:
Další varianty:
zachovaná reklama / historická reklama
torzo zachované / dobové / historické reklamy
Případně lze podle potřeb kontextu různě kombinovat.

Klára Ježková
Czech Republic
Local time: 19:00
Native speaker of:

Czech

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