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over-the-top (OTT)

07:40 Apr 3, 2023
English to Serbian translations [PRO]
Tech/Engineering - Telecom(munications)
English term or phrase: over-the-top (OTT)
I am looking for a term or phrase in the Serbian language for the “OTT (Over The TOP) services”.

In Wikipedia on Serbian, the term is used as and acronym in English - OTT. (https://sr.wikipedia.org/wiki/ОТТ)

Explanation and context from Wikipedia:
An over-the-top (OTT) media service is a media service offered directly to viewers via the Internet. OTT bypasses cable, broadcast, and satellite television platforms: the types of companies that have traditionally acted as controllers or distributors of such content.
https://en.wikipedia.org/wiki/Over-the-top_media_service

Another explanation I have found here on Proz is from English to Arabic pair of languages:
A growing number of “over-the-top“ (OTT) providers, such as Netflix, Skype, and Whatsapp, are eating into their revenue by providing competing services
https://www.proz.com/kudoz/english-to-arabic/computers-syste...
Miodrag Blagojevic
Local time: 05:03


Summary of answers provided
5 +1OTT usluge / audio-vizuelne medijske usluge na zahtev putem otvorenog interneta
Milan Nesic


Discussion entries: 1





  

Answers


5 hrs   confidence: Answerer confidence 5/5 peer agreement (net): +1
OTT usluge / audio-vizuelne medijske usluge na zahtev putem otvorenog interneta


Explanation:
"OTT (engl.) – OTT platforme (Over-the-Top – pružanje audio-vizuelnih
medijskih usluga na zahtev putem otvorenog interneta)"

"Према BEREC-у [3], ОТТ услуге обухватају садржај, услугу или апликацију која се пружа крајњем кориснику преко јавног интернета."


    https://rm.coe.int/medijska-regulatorna-tela-i-medijski-pluralizam-final-2748-8285-7733-1/1680a4bea1
    https://www.ratel.rs/uploads/documents/empire_plugin/5cfa6b7868c8f.pdf
Milan Nesic
Native speaker of: Native in SerbianSerbian
PRO pts in category: 4

Peer comments on this answer (and responses from the answerer)
agree  Jelena Delibasic
6 days
  -> Hvala :)
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