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grande distribuzione

Russian translation: centralizovannyj sbyt

GLOSSARY ENTRY (DERIVED FROM QUESTION BELOW)
Italian term or phrase:grande distribuzione
Russian translation:centralizovannyj sbyt
Entered by: Nadia Ziliani

14:32 Jul 25, 2002
Italian to Russian translations [PRO]
Marketing / derivati del pomodoro
Italian term or phrase: grande distribuzione
attualmente è in forte aumento la produzione di prodotti finiti e prodotti aromatizzati destinati alla grande distribuzione e al catering
Nadia Ziliani
Italy
Local time: 16:16
сбыт через крупные централизованные торговые сети
Explanation:
Для краткости можно написать:

- централизованный сбыт.

См. определение:
La Distribuzione Moderna e’ suddivisa in Grande Distribuzione, Distribuzione Organizzata e Grandi Indipendenti. La Grande Distribuzione (GD) comprende le grandi catene al dettaglio con unica proprieta’ dei punti vendita e gestione centralizzata delle funzioni di acquisto, di marketing, organizzative, amministrative e finanziarie (ad esempio, Coop Italia, PAM, La Rinascente)".
(ссылка внизу)
Selected response from:

Yakov Tomara
Local time: 17:16
Grading comment
GRAZIE! e grazie anche a tutti gli altri!
3 KudoZ points were awarded for this answer



Summary of answers provided
4 +1сбыт через крупные централизованные торговые сети
Yakov Tomara
4массовый сбыт
Mark Bernardini
4оптовый сбыт/распределение
Oleg Rudavin
2NOT FOR GRADING
oldnick


  

Answers


17 mins   confidence: Answerer confidence 4/5Answerer confidence 4/5
массовый сбыт


Explanation:
в настоящее время наблюдается существенное увеличение производства готовых и ароматизированных продуктов, предназначенных для массового сбыта и общественного питания

Mark Bernardini
Russian Federation
Local time: 17:16
Native speaker of: Native in RussianRussian, Native in ItalianItalian
PRO pts in pair: 76

Peer comments on this answer (and responses from the answerer)
agree  Ekaterina I.: Vse verno, no skoree vsego, pod massovim sbitom podrazumevaetsia opt, a zdes' rech' idet o raspredelenii cherez set' supermarketov?!
22 mins
  -> à âîò ýòîãî íàì çíàòü íå äàíî.

disagree  oldnick: Katinka verno govorit
4 hrs
  -> ÷òî âåðíî-òî? Âû, ìîæåò, ñïðîñèëè ó çàäàâøåé âîïðîñ? Òàê ïîäåëèòåñü, áóäüòå äîáðû...
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53 mins   confidence: Answerer confidence 4/5Answerer confidence 4/5 peer agreement (net): +1
сбыт через крупные централизованные торговые сети


Explanation:
Для краткости можно написать:

- централизованный сбыт.

См. определение:
La Distribuzione Moderna e’ suddivisa in Grande Distribuzione, Distribuzione Organizzata e Grandi Indipendenti. La Grande Distribuzione (GD) comprende le grandi catene al dettaglio con unica proprieta’ dei punti vendita e gestione centralizzata delle funzioni di acquisto, di marketing, organizzative, amministrative e finanziarie (ad esempio, Coop Italia, PAM, La Rinascente)".
(ссылка внизу)


    Reference: http://milliways.stat.unipd.it/marketing/glossa.htm
Yakov Tomara
Local time: 17:16
Native speaker of: Russian
PRO pts in pair: 236
Grading comment
GRAZIE! e grazie anche a tutti gli altri!

Peer comments on this answer (and responses from the answerer)
agree  oldnick: ok
3 hrs
  -> Ñïàñèáî
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1 hr   confidence: Answerer confidence 4/5Answerer confidence 4/5
оптовый сбыт/распределение


Explanation:
Я знаю за собой привычку искать смысл за словами. Да, написано одно, но - на мой взгляд - автор документа имеет в виду именно оптовый сбыт в противоположность использованию в catering, в каковое входят и кафе-рестораны, и магазины розничной продажи.
Так что мой вариант таков:
...предназначенный как для оптового сбыта, так и для розничной реализации и использования в системе общественного питания.
Удачи!
Олег

Oleg Rudavin
Ukraine
Local time: 17:16
Native speaker of: Native in RussianRussian, Native in UkrainianUkrainian
PRO pts in pair: 100

Peer comments on this answer (and responses from the answerer)
neutral  oldnick: ìàãàçèí ðîçíè÷íîé òîðãîâëè - ýòî íå catering, à Oðãàíèçàöèÿ ïèòàíèÿ
3 hrs
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5 hrs   confidence: Answerer confidence 2/5Answerer confidence 2/5
NOT FOR GRADING


Explanation:
УВ. БЕРНАРДИНИ
КАТИНКА ВЕРНО ГОВОРИТ О ТОМ, ЧТО ВАШ ВАРИАНТ НЕ СОВСЕМ УДАЧНЫЙ (ПО-МОЕМУ). ПОЧИТАЙТЕ НИЖЕ ОТВЕТ СО ССЫЛКАМИ yakov TOMARA. тАМ ДАНО ПОЯСНЕНИЕ О ТОМ, ЧТО ТАКОЕ GRANDE DISTRIBUZIONE.

NON RIUSCITO AD ATTACCARE REMARK AL REMARK, SORRY.


oldnick
Local time: 17:16
Native speaker of: Native in RussianRussian
PRO pts in pair: 591
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