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Poll: When was the last time you did a marketing campaign for your services? Người gửi thông tin lên tuyến đoạn: ProZ.com Staff
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This forum topic is for the discussion of the poll question "When was the last time you did a marketing campaign for your services?".
This poll was originally submitted by samah A. fattah. View the poll results »
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Michael Harris 
Đức
Local time: 15:37
Thành viên kể từ 2006
German to English
Started with direct customers (from someone knowing that I translate) and staretd my profile here and the rest came by itself - touch wood.
[Edited at 2017-03-06 14:10 GMT]
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Max Deryagin
Liên bang Nga
Local time: 19:37
Thành viên kể từ 2013
English to Russian
| Just recently | Mar 6, 2017 |
Less than a month ago I finished working on my personal website md-subs.com, which was followed by a small marketing campaign. The whole thing was a success!
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Lingua 5B
Bosnia và Herzegovina
Local time: 15:37
Thành viên kể từ 2009
English to Croatian
+ ...
| Not my services. | Mar 6, 2017 |
I have a part-time job in marketing and advertising (monolingual audience). Recently we worked on a campaign for second-hand car supplier and it went pretty well. They were looking for simple advertising / simple and boring copy for simple middle-class buyers, not very creative but still required careful thinking and analyzing. We work in a team of 5-10 people with a supervisor.
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Besides my website and my presence here, I have done nothing that I could call a campaign for a long time. I started some 30 years ago and my long-standing clients have come either through word-of-mouth (most) or through my Proz profile (some).
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| A long, long time ago | Mar 6, 2017 |
I direct-mailed a whole pile of German companies back in August '39 but none of them got back to me for some reason so I haven't bothered since.
I did rejoin ProZ and update my profile earlier this year but I still haven't had any work off here.
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Muriel Vasconcellos
Hoa Kỳ
Local time: 06:37
Thành viên kể từ 2003
Spanish to English
+ ...
| Never a campaign as such | Mar 6, 2017 |
My situation is different, and if I were starting out as a translator, I certainly would want to reach out to build my business.As it happened, when I left full-time employment as a translator I inherited a lot of contacts who became clients. That was 25 years ago. While there were times when I might have wanted more work, other activities (classes, remodeling my house, fun with friends, writing a book) kept me so busy that I have never worried about it.
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inkweaver
Đức
Local time: 15:37
French to German
+ ...
I don't do markting campaigns. Some clients found me via Proz, and I found some here.
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Jack Doughty
Vương Quốc Anh
Local time: 14:37
Russian to English
+ ...
Để tưởng nhớ | @ Chris S: a long, long time ago but surely not that long? | Mar 6, 2017 |
I'm 85 and even I was only eight years old in August '39, so I guess either you're a centenarian or it's a typo.
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John Fossey
Canada
Local time: 09:37
Thành viên kể từ 2008
French to English
+ ...
| Little marketing = low rates? | Mar 6, 2017 |
I wonder if there is a connection between the low amount of marketing translators generally do and low rates.
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John Fossey wrote:
I wonder if there is a connection between the low amount of marketing translators generally do and low rates.
How does that work? I can't quite see a connection.
P.S. I meant 1939. Joke that fell flat on its face.
[Edited at 2017-03-06 19:30 GMT]
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John Fossey
Canada
Local time: 09:37
Thành viên kể từ 2008
French to English
+ ...
| Benefits of marketing | Mar 6, 2017 |
Because marketing uncovers clients that pay well, rather than waiting for clients to come to you, who are generally the low-paying kind. With a successful marketing plan, you are then free to turn down or ignore low paying jobs, contributing to keeping industry rates up.
[Edited at 2017-03-06 20:00 GMT]
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Sara Massons
Pháp
Local time: 15:37
English to French
+ ...
| More or less I do it permanent or not attendre all | Mar 6, 2017 |
I check the offers everyday and I answer immediately to some of them. I update at least one profile or work on my website at least 2h a week etc. This is not really a campaing... can I call it permanent marketing.
The difficulty is to keep time
Sara
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| Still not seeing it | Mar 6, 2017 |
John Fossey wrote:
Because marketing uncovers clients that pay well, rather than waiting for clients to come to you, who are generally the low-paying kind. With a successful marketing plan, you are then free to turn down or ignore low paying jobs, contributing to keeping industry rates up.
Surely you're just taking work from other translators so it's just shuffling work around, not pushing up rates?
I don't market because I'm generally busy with high-paid work so I don't need to, and anyway it's just not my style, darling.
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John Fossey
Canada
Local time: 09:37
Thành viên kể từ 2008
French to English
+ ...
| Marketing for new business | Mar 6, 2017 |
When I have done marketing, especially to end clients, I usually get business because the client has been unable or doesn't know how to find a translator, not taking it away from another translator. Don't forget, Proz.com and similar platforms are a drop in the ocean of all translation work out there.
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